If you are not an expert in SEO (search engine optimization), then the information in this article will help you to get your website listed higher in the rankings of the major search engines like Google and Yahoo.
In this article you will find the basics of search engine optimization. Please remember that the basics that you need may not be the basics that someone else needs, so disregard any information that is not relevant to optimizing your individual website.
Firstly you need to know and understand what SEO is not. SEO is not getting your keywords into your website content as many times as you can. SEO is not just having the name of your website in your meta and title tags.
One important thing is the basics of keywords and keyword density and how they relate to search engine optimization.
Many people who design websites think that the way to get a search engine to recognize their site is to place one keyword into their source code and their website content as many times as possible.
This is not true. This tactic screams, “HEY, GUESS WHAT! I’M KEYWORD STUFFING!!” and the search engines will disregard your site.
Major search engines, like Google, have an equation that they use that looks at a combination of factors, not just one. You can have your keyword in your website 1000 times. Google’s search engine will not care.
It looks at your entire site and tries to determine if your content is excellent in quality, what your products or services are, and how relevant those things are to what the user is actually searching for.
Finally, we need to talk about internal links and how they can benefit you when you are doing SEO to your website. Internal links are like walls in a tunnel. When they are set up right they can draw the web crawler in and force it to move in one direction through your entire website.
The spider enters one side and cannot leave until it has traversed the entire length of the path you set out for it. While it is moving across this path, it is gathering information that you have strategically placed along the way that will help your website to move up in the search engine’s rankings.
If you are unsure of how to do any of this and you do not want to hire an SEO specialist, take a few hours and look at some of the top ranked websites on Google and see what they are doing that you are not.
Or what they are not doing, that you are (and shouldn’t be). Also, if someone offers you advice and says that what they are telling you will move you to the number one spot on a search engine’s listings, look at their website and see if it is listed in the top ten.
If it is not, you need to think twice before following their direction. Ask for references; a good SEO specialist will have them.
