The term social networking refers to a process of relationship building among a group of people who have a common interest. Social Networking and Web 2.0 can be used successfully to drive traffic to your website.
Various social networking sites like Facebook, Myspace, Orkut etc. can be used for this. These websites help people to build up network and relationships among themselves. In
addition to these sites,various web 2.0 techniques may also be used to develop better relationships among people.
Blogging, podcasting, video etc. are different Web 2.0 technologies which can be used for this purpose. The greatest advantage of social networking sites and web 2.0 technologies is that they are either free or require a very low cost. But it requires time for the results to show up. You have to work hard and spend time on these. The more time you devote to social networking, the more returns you will get. You have to be patient to get the results as these are all long term strategies.
(a) Blogging — Blogging is a very powerful technique to build traffic and it is free, but you have to spend time for it and do some writing (or you can get it outsourced).
(b) Podcasting and Video — If you add audio or video to your site,it greatly enhances it’s appeal to the visitors. But this requires some technical knowledge. You also require video camera,video editor and other similar gadgets.
(c) Social networking sites — There are hundreds of social networking sites on the web, which can be used to build relationships with like minded people and thereby building
traffic to your sites. Of the various social networking sites available — Myspace, Facebook and Orkut have large number of members and are very useful for relationship building.
So to conclude, if you use social networking sites and web 2.0 techniques intelligently, it can be a great way to drive traffic to your sites.
