April 2009 »
Strong headlines pull readers in
(25/04/09)
Strong headlines pull readers in | People are in a hurry. You’ve only got a moment of their attention. If somebody came to your blog, would they only scan your headlines and leave, or would they be drawn to read more?
Think about how you read a newspaper. You scan the papers headlines, deciding which articles you’re going to read. People [...]
Blogging: What’s your brand?
(2/04/09)
Blogging: What's your brand? | People choose to blog for different reasons; as a form of expression, or as an extension of their business.
When it comes to blogging, if you’re in business, a blog is the perfect place to not only define your brand, but also make other people aware of who you are, what you do, and what [...]
